Invite to Release Party of Gwen Stefani's L.A.M.B./Royal Sneakers

Gwen Steffani and LAMB team up with Royal
Smashing into the Australian fashion scene for the first time ever, Royal Elastics is introducing a much anticipated sneaker collection in collaboration with Gwen Stefani's L.A.M.B label. You are invited to an invitation only release of the limited edition sneaker collection at General Pants Co.

These sneakers are designed with the same Made with Love philosophy and attention to detail that is the signature of the popular L.A.M.B. apparel collection. The L.A.M.B acronym stands for everything that Gwen likes and draws inspiration from. As well as being the title of her self-titled debut album, Love Angel Music Baby, it is also the muse behind her sneaker designs.

A playful juxtaposition between masculinity and femininity, the L.A.M.B sneaker collection is representative of the Royal Elastic trademark laceless style, with a touch of classic silhouettes and unique treatments, inspired by the pop starlets own closet.

"L.A.M.B. represents all things that I love. It's very much about my style and how I like to put things together. L.A.M.B. is something that I want to wear everyday, and I'm really excited to be adding a collection of L.A.M.B. sneakers to my closet," explains Stefani, who was named Most Fashion-Forward Artist by Vogue Magazine.

Four styles released on the one night
Each sneaker is carefully detailed to represent one of the four themed letters of L.A.M.B. Distinct features such as cashmere lining, dangling charms, unique embroidery and bold graphics are incorporated into the Royal Elastics and L.A.M.B creations. Also incorporating Gwen's number one influence, music, her favorite song lyrics like "I want you all over me like L.A.M.B.", "Where did my lamb go?" and "Rolling in cashmere, got it in fifth gear, baby" can be found throughout the collection.

There are only 60 pairs of each style available in Australia, making certain this limited edition sneaker collection is sure fly. All styles will sell for $199.95.

L.A.M.B Sydney Release Party
General Pants Co., George Street, Sydney.
August 23

L.A.M.B Melbourne Release Party
General Pants Co., Chapel Street. Melbourne.
August 24

Please note, there's a limit of 120 customers on each guest list

Your place has now been reserved on our guest list for the L.A.M.B Release Party.